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Finding a New Business Developer for a software company

Archived Case studies:
[ 1 Nov 2008 ]

An established software company with a strong reputation in the logistics and warehousing market had developed a new product which would enable it to develop business with a large number of companies to which it had not previously appealed.  Our job was to find someone to drive that new business development effort.  As industry knowledge and software selling skills were key, a headhunting approach looked the most effective.  So we identified the established companies and focused our search there.  Building on thorough research, we approached those people who appeared to have relevant and successful backgrounds to find out more about them.   Although the core field of search was tight, we uncovered able people who were attracted by the opportunity to build new business and were able to complete a successful appointment.  And the successful candidate began with the company within 4 months of our starting work on the search.


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